Companies and category building

One instinct.
Many industries.

Barry’s ventures look different on the surface, yet share an operating principle: use structural or regulatory change to build a more direct path into an emerging market.

Current focus

Reel Intelligence (RI)

Created and architected by Barry at ReelTime: a platform bringing creation, research and supported connected workflows together.

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Restaurant innovation

Baristas and Costume Coffee

Costumed service, coffee, merchandise, geographic expansion and entertainment were developed into one recognizable consumer concept.

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Virtual restaurants

Three restaurant concepts

Munchie Magic, Minibar Magic and Thai-Dah extended Barry’s restaurant strategy through a connected delivery first operating model.

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Aviation

Exosphere Aircraft

An aircraft company built with Jim Bede around the opportunity created by the FAA Light Sport Aircraft framework.

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Automotive

E-Cite Motors

An American low volume manufacturer developing distinctive performance vehicles through shared modular engineering.

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Media technology

ReelTime

A technology and media venture spanning distributed video delivery, virtual reality, entertainment and artificial intelligence.

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RI

Current focus / ReelTime

Reel Intelligence.

Barry’s current technology focus is RI, the Reel Intelligence platform he created and architects at ReelTime. It connects creative production, research and supported workflows in one evolving product.

ReelTime’s earlier work in distributed video and virtual reality provides the context. RI gives that experience a new purpose: helping creators, entrepreneurs and teams turn ideas into useful work.

Explore RI and Barry’s role

Restaurant innovation

Three virtual
restaurant brands.

Baristas developed Costume Coffee through service, branding, merchandise, expansion and television. Locations and franchise plans extended the business beyond the Pacific Northwest into Texas, Arizona, Florida and New Jersey.

Munchie Magic, Minibar Magic and Thai-Dah carried that category building instinct into delivery first restaurants. The concepts used a shared technology layer to bring branded menus, snacks, hot foods and specialty offerings onto major delivery networks, creating multiple consumer facing restaurants from a connected operating platform.

3 virtual restaurant brands50+ reported locations10 reported states
Explore the company announcements
Public program announcement

Regulatory foresight

Exosphere Aircraft.

Barry owned and led Exosphere Aircraft Company with iconic aeronautical designer Jim Bede. The company pursued the BD-22 and BD-22S around the opportunity created by the FAA Light Sport Aircraft framework.

Bede’s health problems and subsequent passing ended the company before the design program could be completed.

View the 2007 announcement
Different product,
same instinct.

Identify a new regulatory pathway early, then build specifically for the category it makes possible.

Review the FAA framework
E-Cite Motors Adrenalin GT in candy apple red
Adrenalin GT, E-Cite Motors
Federal manufacturer record

Automotive manufacturing

E-Cite Motors.

Barry founded E-Cite Motors and serves as its Chief Executive Officer. The company is developing the Adrenalin GT, Allegro SR and Astoria DT: limited-production American performance vehicles built around a shared modular chassis and driveline strategy. Electric and internal-combustion configurations are part of the development program.

The National Highway Traffic Safety Administration lists Barry as E-Cite’s principal and CEO, with World Manufacturer Identifier 1V9 attached to its passenger vehicles.

Explore E-Cite Motors
View the NHTSA record
E-Cite Adrenalin GT
Adrenalin GTModern American performance.
E-Cite Allegro SR
Allegro SRElegant, bespoke grand touring.
E-Cite Astoria DT
Astoria DTHeritage and open air performance.